Daniel Lubetzky, the billionaire founder of KIND, joins me on The Forbes Interview podcast to share how he turned a nut-based snack bar into a $2.7 billion food empire with annual sales topping $800 million.
His background is fascinating. The son of Holocaust survivor, Lubetzky was raised in Mexico City before attending college and law school in the U.S.. His first venture was an Israeli tomato spread company that aimed to bring together Jews and Arabs through commerce. In 2003, he started the Kind brand, pitching his nut bars as a healthier snack food with a social cause.
But as my colleague Angel Au-Yeung wrote in a March cover story, Kind’s healthy message might be more marketing ploy than a social and nutritional mission. Still, Lubetzky offers invaluable lessons about how to create, market and grow an idea into billion-dollar brand. Tear open your favorite snack and have a listen.